Four stages, 12 steps, you can also achieve efficient speech

a wonderful thing.
We need speeches in our lives.
It is almost everywhere in the business world.
It is the basis of debate and discussion,
an important part of the process of strategic planning,
and a key link in business communication.
So how can you deliver your speech effectively? Ed Gruwez,
managing director of Ogilvy,
in his new book,
efficient speech,
concludes that the four stage,
12 steps,
might be a good way to help you! The four stage TLSM method stage 1: thinking back to see the overall situation.
Find a quiet place and take the time to think about what points your speech has.
Why do the audience want to listen to you? What do you want to accomplish? How do you achieve your goal? Stage two: logic,
before you begin to develop a story,
first of all,
you must determine the conten